Destroying the Myth of Brainstorming
Why brainstorming fails on the problems that matter, and what a structured method puts in its place.
Coming soonMethodology essays, framework explainers, public-company case studies, and what is inside the Brain.
A few pieces live below, with more on the way.
Why classification comes before methodology. Undefined, ill-defined, well-defined, wicked.
The difference between undefined, ill-defined, well-defined, and wicked problems. Why classification comes before methodology.
Read the articleWhy brainstorming fails on the problems that matter, and what a structured method puts in its place.
Coming soonRittel and Webber's 1973 insight is more relevant than ever. How MindrianOS handles problems that resist definition.
Read the articleOne framework, one essay. What it does, when to reach for it, what it produces.
The most counter-intuitive framework in the PWS toolkit. Take any trend, extrapolate it to absurdity, find the innovation hiding in the extreme.
Coming soonWarren Berger meets PWS methodology. How Why/What If/How sequencing unlocks problems nobody else is asking.
Coming soonEdward de Bono's framework reimagined for AI-powered venture thinking. How Larry runs a six-perspective analysis in minutes.
Coming soonFrom Shell's 1973 oil crisis success to your venture. How 2x2 uncertainty matrices prepare you for what is coming.
Coming soonPublic companies. PWS analysis. What the framework actually saw.
A PWS analysis of Warby Parker's innovation journey. Domain selection, customer-job analysis, and the reverse salient nobody saw.
Coming soonDVD-by-mail, streaming, originals. How timing analysis explains Netflix's impossible reinventions.
Coming soonThe tools-vs-platforms framework explains why LEGO's worst crisis became its greatest innovation.
Coming soonWhat a teaching knowledge graph actually contains. How it was built. Why it matters.
How decades of classroom teaching became a knowledge graph. The architecture of methodology intelligence.
Coming soonFEEDS_INTO relationships discovered through observation, not theory. Why the Brain's chaining rules are the real moat.
Coming soonThe calibration dataset behind MindrianOS grading. Grade distributions, common failure patterns, what separates A-work from C-work.
Coming soon